In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Pdf Free
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you need to offer.
People won’t buy from people they don’t know. So it’s important that you set yourself as somebody who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a couple of key tips you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through various situations in order to direct them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how selling can be tough because he is someone who never had a sales background.
However, by using each of the strategies from the previous sections of this book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of the book so you are able to implement it straight away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they don’t have time to create a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Pdf Free
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is very powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Book Pdf Free