In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Review
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Review
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase anything you have to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to construct your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a few important suggestions you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you can discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various situations in order to direct them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. As soon as they can find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he is someone who never had a sales background.
But by utilizing each of the approaches from the prior sections of the book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you may run a number of webinars every day, as often as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of this book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Review
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is very strong stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Book Review
