Expert Secrets Book Review – Expert Secrets Overview

Expert Secrets Book Review – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Book Review

Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Review

It had been printed in 2017 and comes in at 265 pages.

The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.

In Russell’s signature style, you’ll receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Book Review

Russell begins the meat of this book by describing how to create your mass movement.

As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase anything you have to give.

People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who will serve the individuals you are attempting to reach.

A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the right person to lead them.

If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

Once you’ve carved out your place in your specialty, you can start to construct your movement quite easily.

Even if you don’t have a niche in mind right now, Russell shares a few important suggestions you can use to identify what market you would enjoy being a leader in!

More to the point, Russell breaks down the way you’re able to create an Attractive Character.

expert-secrets

He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you can discover the one which fits you the best.

Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.

In this segment, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Creating a new opportunity and introducing it

– The best way to write your own Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they want.

 

Section 2: Creating Belief

This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock down all of their objections.

When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.

Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everybody has their Luke Skywalker story. It is the narrative that took them through various situations in order to direct them to success.

To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.

Every hero goes through a series of trials to get to where they are.

When people see you in the pinnacle of success, they know you’ve got credibility.

However, your journey is the thing that makes you relatable to your audience. As soon as they can find you’ve experienced similar situations to them, they will trust you that much more.

What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.

Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you are understood by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.

In addition, he helps you to deal with objections your clients may have through managing False Beliefs.

The 3 False Beliefs that you must deal with in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail about what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.

He’s fully aware how selling can be tough because he is someone who never had a sales background.

But by utilizing each of the approaches from the prior sections of the book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.

The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.

expert-secrets

The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you may run a number of webinars every day, as often as you’d like.

Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.

You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.

The matter is, you don’t want to invest months or years perfecting your webinar to finally land a sale.

Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.

In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.

In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.

Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.

Whether you’re a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover amazing strategies you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you everything that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.

This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!

He gives you the exact formula in this part of this book so you can implement it straight away.

Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many different scenarios.

While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have time to make a webinar!

But, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.

When you use the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”

Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you would like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Book Review

It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.

But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.

I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.

Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself for build my own brand and following.

By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or even Google.

Instead, you have people following every word you say, and buying when you want them to.

And that is very strong stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Book Review

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Book Review – Expert Secrets Overview

Expert Secrets Book Review – Expert Secrets Overview

In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you sell your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your message and purchase your products and services.

Sounds interesting?

Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Book Review

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Review

It was published in 2017 and comes in at 265 pages.

The book is all about creating your own following. How can you do so? By becoming an expert and coming up with a message that could change someone else’s life.

In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.

In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Book Review

Russell begins the meat of the book by describing how to make your mass movement.

As the internet world becomes increasingly saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to buy whatever you need to offer.

People will not buy from people they do not know. So it is imperative that you establish yourself as someone who will serve the individuals you’re attempting to reach.

A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with all the effects that result from establishing yourself as the ideal person to direct them.

If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your audience.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And lastly… your niche!

As soon as you’ve carved out your spot in your niche, you can start to build your movement very easily.

Even if you don’t have a specialty in your mind at the moment, Russell shares a few important tips you can use to spot what niche you’d enjoy being a pioneer in!

More to the point, Russell breaks down how you’re able to become an Attractive Character.

expert-secrets

He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may discover the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.

Inside this section, Russell shares some fantastic strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and introducing it

– The best way to compose your own Who/What Statement to find out who you’re working with

– 5 Curiosity Hooks to position yourself

At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they want.

 

Section 2: Creating Belief

This section is packed with valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock down all of their objections.

When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.

Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It’s the story that took them through different circumstances in order to lead them to success.

To be able to relate to your audience and place yourself as the expert, Russell walks you through how to describe your journey.

Every hero undergoes a series of trials to get to where they are.

When people see you in the pinnacle of success, they know you’ve got credibility.

Nonetheless, your history is the thing that makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they will trust you that much more.

What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.

Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.

He also enables you to deal with objections your customers may have through handling False Beliefs.

The 3 False Beliefs that you must address in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of the book is to get the reader to comprehend how important it is to sell something that can actually help people.

He’s completely aware how selling can be tough because he’s someone who never had a sales background.

However, by utilizing each of the approaches from the prior sections of the book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly easily.

The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.

expert-secrets

The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.

Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you can run a number of webinars every day, as frequently as you’d like.

Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.

You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.

The thing is, you do not want to spend months or years refining your webinar to finally land a sale.

Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.

Spoiler alert: it was a huge success and he explains why.

The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of this book.

In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.

Regardless of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell provides everything that you need to know about conducting webinars, including how to run them and WHEN to run them to optimize earnings.

This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!

He gives you the specific formula in this part of the book so you are able to implement it right away.

Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of distinct scenarios.

While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to make a webinar!

However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.

When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Book Review

You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.

I really do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.

Plus you will be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself for build my own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or even Google.

Instead, you have folks following every word that you say, and purchasing when you want them to.

And that’s really powerful stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Book Review

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

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