In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Review Russell Brunson
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and make them eager to buy anything you have to give.
People will not buy from people they do not know. So it is important that you set yourself as someone who will serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with all the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you can begin to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances so as to direct them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is fully aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing each of the approaches from the previous sections of the book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you may run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, should you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this section of the book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone conversations, making the material within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they don’t have enough time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Review Russell Brunson
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that’s really strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Book Review Russell Brunson