In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book – Russell Brunson
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them excited to buy whatever you have to offer.
People will not buy from people they do not know. So it is important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few important tips you can use to identify what market you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can find the one that fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various situations in order to lead them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
In addition, he enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how advertising can be tough because he is someone who never had a sales background.
However, by utilizing all of the approaches from the prior sections of this book (and some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the specific formula in this section of the book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book – Russell Brunson
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is very powerful stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets Book – Russell Brunson