In DotCom Secrets, you read what sales funnels are, and just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Russell Brunson
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Russell Brunson
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase whatever you need to offer.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who will serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you can start to construct your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a few key tips you can use to identify what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
When you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various situations in order to lead them to victory.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they can find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
In addition, he helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how selling can be tough because he’s somebody who never had a sales background.
But by using all of the approaches from the previous sections of this book (and some fresh ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 every week!
He provides the exact formula in this section of the book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Russell Brunson
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s very powerful stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Book Russell Brunson
