In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Russell Brunson Pdf Free Download
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and get them excited to buy anything you have to give.
People won’t buy from people they do not know. So it’s important that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can start to build your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so that you can find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different circumstances in order to direct them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that can actually help people.
He is fully aware how selling can be tough because he’s someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (and some new ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you can run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there is not any doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize sales.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a page. All the previous material still applies to phone conversations, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Russell Brunson Pdf Free Download
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is very strong stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets Book Russell Brunson Pdf Free Download