In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Russell Brunson Review
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them eager to buy whatever you need to offer.
People won’t buy from people they do not know. So it is imperative that you set yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can begin to build your movement very easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a couple of key tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different situations so as to lead them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. As soon as they can see you’ve experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He is fully aware how selling can be rough because he’s someone who never had a sales background.
However, by utilizing each of the strategies from the prior sections of the book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you can run multiple webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to run them and WHEN to run them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!
He provides the specific formula in this part of the book so you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Russell Brunson Review
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s very strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Book Russell Brunson Review