In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Summary
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Summary
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you have to offer.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may begin to construct your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of key tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various situations in order to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that could truly help people.
He is fully aware how advertising can be rough because he is someone who never had a sales background.
However, by using all of the strategies from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run a number of webinars per day, as often as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this part of the book so that you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Summary
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself to build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of different programs such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really powerful stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Book Summary
