In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Brunson
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them eager to buy whatever you have to give.
People won’t buy from people they do not know. So it is imperative that you establish yourself as someone who will serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may start to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of key suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances in order to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
However, your journey is what makes you relatable to your audience. Once they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that can truly help people.
He is fully aware how selling can be tough because he is someone who never had a sales background.
However, by using all of the approaches from the previous sections of the book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service because you may run multiple webinars every day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this section of this book so that you are able to implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say they don’t have time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Brunson
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Brunson