In DotCom Secrets, you read what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets By Russell Brunson Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and get them eager to purchase whatever you need to offer.
People will not buy from people they do not know. So it’s imperative that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to build your movement quite easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different circumstances in order to lead them to success.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He is fully aware how advertising can be tough because he’s someone who never had a sales background.
But by using each of the strategies from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product as you may run multiple webinars per day, as frequently as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He provides the specific formula in this section of the book so you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets By Russell Brunson Download
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s very powerful stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets By Russell Brunson Download