In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets By Russell Brunson
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them eager to purchase whatever you need to offer.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the people you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of key suggestions you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can find the one which fits you the best.
When you figure this out, it really makes building your movement much easier since you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various circumstances in order to lead them to victory.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also helps you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
However, by using all of the strategies from the previous sections of this book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you may run a number of webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, such as how to run them and WHEN to conduct them to maximize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of this book so you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets By Russell Brunson
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets By Russell Brunson