In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets By Russell Brunson Pdf Download
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to purchase whatever you need to give.
People will not buy from people they don’t know. So it’s imperative that you set yourself as someone who will serve the people you’re trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can begin to construct your movement very easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of important tips you can use to identify what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances so as to direct them to success.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that can actually help people.
He is completely aware how selling can be rough because he’s somebody who never had a sales background.
However, by using each of the strategies from the prior sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product as you can run a number of webinars every day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He gives you the specific formula in this section of this book so that you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets By Russell Brunson Pdf Download
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is really powerful stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets By Russell Brunson Pdf Download