In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Chapters
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world gets more and more saturated, you can not just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who will serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can begin to construct your movement quite easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of important tips you can use to spot what market you’d enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so you can find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to create your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you are supposed to be working with, how to reach them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various situations in order to lead them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. As soon as they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he is someone who never had a sales background.
But by using each of the strategies from the prior sections of this book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you can run multiple webinars every day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize sales.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this part of this book so that you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the content in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they do not have time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Chapters
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is really powerful stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets Chapters