In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Cliff Notes
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Cliff Notes
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you need to give.
People won’t buy from people they do not know. So it is imperative that you set yourself as somebody who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may start to construct your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of key tips you can use to identify what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through various circumstances so as to direct them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s fully aware how advertising can be tough because he is someone who never had a sales background.
However, by utilizing each of the approaches from the previous sections of the book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Cliff Notes
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is really strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Cliff Notes
