In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets.Com
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets.Com
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to buy whatever you need to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly the way to do this together with the consequences that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can start to construct your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of key suggestions you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through various circumstances so as to lead them to success.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they are able to see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s completely aware how selling can be tough because he’s someone who never had a sales background.
But by using all of the approaches from the previous sections of this book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to run them and WHEN to run them to optimize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets.Com
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets.Com
