In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Deutsch
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you have to give.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who can serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can begin to build your movement quite easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a few important tips you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through different situations in order to lead them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. As soon as they can find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he’s somebody who never had a sales background.
But by utilizing all of the approaches from the previous sections of the book (and some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this section of this book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have enough time to create a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Deutsch
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s very powerful stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets Deutsch