In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your own message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Download
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Download
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them excited to purchase whatever you need to offer.
People won’t buy from people they do not know. So it is important that you establish yourself as somebody who will serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with all the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can start to construct your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a couple of key suggestions you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various situations so as to lead them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. As soon as they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that could truly help people.
He’s fully aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing all of the approaches from the prior sections of the book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service because you may run a number of webinars per day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, including how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so that you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to create a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Download
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s very powerful stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Download
