In DotCom Secrets, you read what sales funnels are, and how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Download Pdf
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and make them eager to purchase whatever you need to give.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this along with all the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to build your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different situations in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how advertising can be tough because he’s somebody who never had a sales background.
However, by using all of the strategies from the previous sections of the book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product because you may run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this section of this book so that you are able to implement it right away.
Also,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone conversations, making the material within this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they do not have enough time to make a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Download Pdf
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is really powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Download Pdf