In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Ebay
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them eager to buy anything you need to give.
People will not buy from people they don’t know. So it’s imperative that you set yourself as someone who can serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can begin to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few key tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to create your content and funnels based around it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different situations so as to direct them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your general story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
In addition, he helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He is fully aware how advertising can be rough because he’s somebody who never had a sales background.
However, by using each of the approaches from the previous sections of the book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service as you may run a number of webinars per day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of this book so that you are able to implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone conversations, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Ebay
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Ebay