In DotCom Secrets, you read what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Ebook Download
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and make them excited to buy whatever you need to give.
People will not buy from people they do not know. So it is imperative that you set yourself as someone who will serve the people you’re attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with all the consequences that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of key tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through different situations in order to direct them to success.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they can find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He is completely aware how selling can be tough because he’s someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of this book (and some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you can run multiple webinars every day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides all you need to know about running webinars, including how to run them and WHEN to conduct them to optimize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the exact formula in this part of the book so that you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Ebook Download
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is very powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Ebook Download