In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Ebook
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the online world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase whatever you need to offer.
People will not buy from people they don’t know. So it’s imperative that you set yourself as someone who can serve the individuals you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this along with the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may begin to construct your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few important suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various circumstances so as to lead them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they can see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could actually help people.
He’s fully aware how advertising can be rough because he’s someone who never had a sales background.
But by using all of the approaches from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your service or product because you can run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Ebook
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Ebook