In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Ebook Free
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you need to give.
People will not buy from people they do not know. So it’s important that you establish yourself as someone who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with the consequences that result from setting yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different situations so as to lead them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to comprehend how important it is to market something that can actually help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
However, by using all of the strategies from the previous sections of this book (and some new ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your service or product as you may run multiple webinars every day, as often as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of this book so that you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they don’t have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Ebook Free
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Ebook Free