In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets En EspañOl
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you have to offer.
People will not buy from people they do not know. So it’s imperative that you set yourself as somebody who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with all the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you can begin to construct your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through various situations so as to lead them to success.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they are able to see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to market something that can truly help people.
He is fully aware how selling can be rough because he is somebody who never had a sales background.
But by using each of the strategies from the prior sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service because you can run multiple webinars per day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this part of this book so you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets En EspañOl
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that is very strong stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets En EspañOl