In DotCom Secrets, you read what sales funnels are, and how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets En EspañOl Pdf
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and get them eager to buy anything you have to give.
People will not buy from people they do not know. So it is imperative that you establish yourself as somebody who will serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with all the consequences that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of key tips you can use to spot what niche you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you may discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations in order to direct them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script he provides.
He also enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that can actually help people.
He is fully aware how advertising can be tough because he’s someone who never had a sales background.
But by using all of the approaches from the prior sections of this book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or inside a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, should you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, such as how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this part of the book so that you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have enough time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets En EspañOl Pdf
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets En EspañOl Pdf