In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Epub
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Epub
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you need to offer.
People will not buy from people they do not know. So it’s important that you set yourself as somebody who will serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with all the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you can begin to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few key suggestions you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various circumstances in order to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that can truly help people.
He’s fully aware how selling can be tough because he’s somebody who never had a sales background.
But by utilizing all of the strategies from the previous sections of the book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you can run multiple webinars per day, as often as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they don’t have time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Epub
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that is very powerful stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Epub
