In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world gets more and more saturated, you can not just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them eager to buy whatever you need to offer.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with all the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few important suggestions you can use to spot what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances in order to lead them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they can see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can truly help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this section of this book so that you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is very strong stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets