In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets For Free
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can not just put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them eager to purchase anything you need to offer.
People will not buy from people they do not know. So it’s important that you set yourself as someone who can serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with all the consequences that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few important suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so you may discover the one that fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations so as to lead them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is what makes you relatable to your audience. Once they can find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could actually help people.
He is completely aware how advertising can be tough because he is somebody who never had a sales background.
However, by using each of the approaches from the prior sections of this book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run a number of webinars per day, as often as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He provides the specific formula in this part of the book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have enough time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets For Free
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is really powerful stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets For Free