In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets For High Performance Programming Pdf
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets For High Performance Programming Pdf
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you have to offer.
People won’t buy from people they do not know. So it is imperative that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may begin to build your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of key tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through various circumstances so as to lead them to victory.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how advertising can be rough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the prior sections of this book (and some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service as you can run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this part of the book so you can implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets For High Performance Programming Pdf
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets For High Performance Programming Pdf
