In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets For Using Rman And Data Pump
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets For Using Rman And Data Pump
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of important tips you can use to identify what niche you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different circumstances in order to direct them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
In addition, he enables you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how advertising can be tough because he is someone who never had a sales background.
But by using all of the approaches from the prior sections of this book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service because you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about running webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the specific formula in this part of the book so that you are able to implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets For Using Rman And Data Pump
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s very strong stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets For Using Rman And Data Pump
