In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets For Using Rman Pdf
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll get loads of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who can serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with all the effects that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through different situations so as to direct them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to market something that can truly help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing all of the approaches from the prior sections of this book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to market your service or product as you can run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they don’t have time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets For Using Rman Pdf
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s very strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets For Using Rman Pdf