In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Forum
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you have to offer.
People won’t buy from people they don’t know. So it’s important that you set yourself as somebody who will serve the people you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly the way to do this along with all the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you can begin to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of key suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so that you may discover the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through different situations so as to lead them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
He also helps you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
But by using all of the approaches from the previous sections of the book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you can run multiple webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to write a new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of the book so that you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone conversations, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Forum
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Forum