In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Free Book
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to receive loads of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them excited to purchase anything you need to offer.
People will not buy from people they do not know. So it is imperative that you set yourself as someone who can serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can begin to build your movement very easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a few key suggestions you can use to spot what market you’d enjoy being a leader in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through various situations in order to direct them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
However, your history is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that can truly help people.
He is fully aware how advertising can be tough because he is someone who never had a sales background.
However, by using each of the approaches from the previous sections of the book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you may run multiple webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to run them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of this book so you can implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Book
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Free Book