In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Free Chapters
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can not just put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to buy anything you have to offer.
People will not buy from people they don’t know. So it’s important that you establish yourself as somebody who can serve the people you’re trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly how to do this together with the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations in order to direct them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to sell something that could truly help people.
He is fully aware how advertising can be tough because he is somebody who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you may run multiple webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to write a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this part of this book so you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Chapters
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s very strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Free Chapters