In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Free Copy
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and get them eager to buy anything you need to offer.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of key tips you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to lead them to success.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they can see you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also helps you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s fully aware how selling can be rough because he is somebody who never had a sales background.
However, by using each of the strategies from the prior sections of the book (and some new ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service because you may run multiple webinars every day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize sales.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of the book so that you are able to implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Copy
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Free Copy