In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Free Download
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them excited to buy whatever you need to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who will serve the people you are trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this along with the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can find the one that fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through various circumstances so as to lead them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how selling can be tough because he is somebody who never had a sales background.
But by utilizing all of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!
He provides the specific formula in this part of the book so that you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they don’t have time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Download
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s really strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Free Download