Expert Secrets Free Download – Expert Secrets Overview

Expert Secrets Free Download – Expert Secrets Overview

In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.

If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all of the keys for building a tribe of loyal followers, who resonate with your own message and avail of your services and products.

Sounds interesting?

Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Free Download

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Free Download

It had been published in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.

In Russell’s signature style, you’re going to get loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Free Download

Russell begins the meat of this book by explaining how to create your mass movement.

As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them excited to buy whatever you need to offer.

People won’t buy from people they don’t know. So it is important that you set yourself as someone who will serve the people you are trying to reach.

A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this along with the effects that result from setting yourself as the right person to direct them.

If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And lastly… your niche!

Once you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.

Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to spot what market you’d enjoy being a pioneer in!

More importantly, Russell breaks down the way you’re able to become an Attractive Character.

expert-secrets

He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can find the one that fits you the best.

When you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based around it.

In this section, Russell shares some great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and presenting it

– How to write your Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

By the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they want.

 

Section 2: Creating Belief

This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock down all their objections.

When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.

In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It’s the story that took them through various circumstances so as to lead them to success.

In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your journey.

Every hero undergoes a succession of trials to get to where they are.

When folks see you at the pinnacle of success, they understand you have credibility.

Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.

What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.

Here you will find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.

He also enables you to take care of objections your clients may have through managing False Beliefs.

The 3 False Beliefs that you need to deal with on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that could actually help people.

He is completely aware how selling can be tough because he is somebody who never had a sales background.

But by utilizing all of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.

The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.

expert-secrets

The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.

Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run multiple webinars per day, as often as you’d like.

And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.

You are in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.

The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.

Russell has spent years performing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.

Spoiler alert: it was a massive success and he explains why.

The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of the book.

Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.

Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.

Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to optimize earnings.

This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!

He provides the specific formula in this part of the book so that you are able to implement it right away.

Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of different scenarios.

While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they don’t have time to make a webinar!

However, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.

When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”

Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Free Download

You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.

But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.

Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or Google.

Instead, you have folks following every word you say, and buying when you need them to.

And that’s really strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Free Download

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Free Download – Expert Secrets Overview

Expert Secrets Free Download – Expert Secrets Overview

In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your own message and avail of your products and services.

Sounds intriguing?

Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Free Download

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Free Download

It had been printed in 2017 and comes in at 265 pages.

The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that can change someone else’s life.

In Russell’s trademark style, you’ll get loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million business.

In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Free Download

Russell starts the meat of the book by describing how to create your mass movement.

As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them eager to purchase anything you need to give.

People will not buy from people they do not know. So it’s imperative that you set yourself as somebody who will serve the people you’re trying to reach.

A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with the consequences that result from establishing yourself as the ideal person to lead them.

If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

As soon as you’ve carved out your spot in your specialty, you can start to construct your movement very easily.

Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of important tips you can use to spot what niche you’d enjoy being a pioneer in!

More to the point, Russell breaks down the way you’re able to become an Attractive Character.

expert-secrets

He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.

When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.

Inside this segment, Russell shares several great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and introducing it

– How to write your own Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they want.

 

Section 2: Creating Belief

This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all their objections.

When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.

In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It’s the story that took them through various situations so as to direct them to victory.

In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.

Every hero undergoes a succession of trials to get to wherever they are.

When people see you in the pinnacle of success, they understand you have credibility.

Nonetheless, your journey is what makes you relatable to your audience. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.

So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.

Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.

In addition, he helps you to take care of objections your customers might have through managing False Beliefs.

The 3 False Beliefs that you must deal with on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that can actually help people.

He is fully aware how selling can be rough because he’s someone who never had a sales background.

But by utilizing all of the strategies from the prior sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly with ease.

The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.

expert-secrets

The Stack Slide is vital to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.

When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you can run multiple webinars every day, as often as you’d like.

And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.

You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.

The thing is, you do not need to spend months or years refining your webinar to finally land a sale.

Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of this book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.

Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.

Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell provides everything you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize sales.

This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!

He provides the exact formula in this section of the book so you are able to implement it straight away.

Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of different situations.

While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say they don’t have time to make a webinar!

But, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.

When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”

Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these simple strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Free Download

You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.

Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or even Google.

Instead, you have people following every word you say, and purchasing when you want them to.

And that is very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Free Download

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

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