In DotCom Secrets, you read what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Free Download Pdf
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll get loads of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the internet world becomes increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them excited to purchase anything you have to give.
People will not buy from people they do not know. So it’s important that you establish yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with all the consequences that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances in order to lead them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is completely aware how advertising can be tough because he’s someone who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He gives you the specific formula in this part of this book so you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone conversations, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to make a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Download Pdf
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is really strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Free Download Pdf