In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Free Ebook
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Free Ebook
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase anything you need to offer.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you can begin to construct your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so you can find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through different circumstances in order to lead them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your viewers. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that can truly help people.
He is completely aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing all of the strategies from the prior sections of this book (and some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your product or service because you may run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the exact formula in this section of this book so that you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Ebook
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s really powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Free Ebook
