In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Free
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Free
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to receive loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them excited to purchase anything you have to give.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as somebody who can serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to build your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to identify what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different situations in order to lead them to victory.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they can find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to market something that could truly help people.
He is completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by using each of the strategies from the previous sections of the book (and some new ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product as you can run multiple webinars every day, as frequently as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He gives you the specific formula in this part of the book so that you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Free
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that is really powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Free
