In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Free Online Pdf
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll receive loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase anything you have to offer.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you can begin to build your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement much easier since you know exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations so as to direct them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they are able to see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to market something that can actually help people.
He is completely aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing all of the approaches from the prior sections of the book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you can run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of the book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say they do not have enough time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Online Pdf
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that’s very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Free Online Pdf