In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Free Pdf
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you need to offer.
People won’t buy from people they do not know. So it is imperative that you set yourself as someone who can serve the people you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly the way to do this along with all the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a few key tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different circumstances so as to direct them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s completely aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing all of the approaches from the previous sections of the book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you can run multiple webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you are able to implement it straight away.
Also,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Free Pdf
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that is very strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Free Pdf