In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Funnel
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and get them excited to purchase anything you have to offer.
People won’t buy from people they do not know. So it’s important that you establish yourself as someone who will serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this together with the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a couple of key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations so as to lead them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s fully aware how selling can be rough because he is somebody who never had a sales background.
But by using each of the approaches from the previous sections of the book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or inside a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your product or service because you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to run them and WHEN to run them to maximize earnings.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this part of the book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Funnel
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s very strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Funnel