In DotCom Secrets, you read what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Goodreads
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll get plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to buy whatever you need to give.
People will not buy from people they do not know. So it is imperative that you set yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may begin to construct your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one that fits you the best.
When you figure this out, it makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations so as to lead them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how advertising can be rough because he’s someone who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to run them and WHEN to run them to maximize earnings.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this section of this book so that you can implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the various elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Goodreads
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that is very strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Goodreads