In DotCom Secrets, you read what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Italiano
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Italiano
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this along with the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you may begin to build your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of key suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different situations in order to direct them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by using each of the approaches from the prior sections of the book (and some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service as you can run multiple webinars per day, as often as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this part of this book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone conversations, making the content within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Italiano
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that’s really strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Italiano
