In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Jv
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you need to give.
People won’t buy from people they do not know. So it is important that you set yourself as someone who will serve the people you’re attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through different circumstances in order to lead them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they can see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he helps you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s fully aware how selling can be tough because he’s someone who never had a sales background.
However, by utilizing each of the strategies from the prior sections of the book (and some fresh ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He provides the exact formula in this section of this book so you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Jv
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that is very powerful stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Jv