In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Kindle
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Kindle
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to purchase anything you need to give.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as somebody who will serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with all the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you may begin to construct your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few important suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various circumstances so as to direct them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
However, your journey is what makes you relatable to your viewers. Once they can see you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that can actually help people.
He is fully aware how selling can be tough because he’s someone who never had a sales background.
But by using all of the strategies from the previous sections of the book (and some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this part of this book so you can implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say that they do not have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Kindle
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s really strong stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets Kindle
