In DotCom Secrets, you learned what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Libro
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Libro
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and get them excited to buy anything you need to give.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as somebody who can serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with all the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can begin to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few key tips you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you’ll know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through different circumstances in order to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how selling can be tough because he’s someone who never had a sales background.
But by utilizing all of the strategies from the previous sections of this book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to spend months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He gives you the specific formula in this part of this book so that you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say that they do not have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Libro
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s really strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Libro