In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Libro Italiano
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who can serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to construct your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through various circumstances so as to lead them to success.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
However, by using all of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you may run a number of webinars every day, as often as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize earnings.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the exact formula in this section of the book so you are able to implement it straight away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they don’t have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Libro Italiano
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s very strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Libro Italiano