In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Login
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Login
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them eager to purchase whatever you need to give.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who will serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may start to construct your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key tips you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different circumstances so as to direct them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that could truly help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
But by using each of the approaches from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run multiple webinars every day, as frequently as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this section of this book so that you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say they do not have time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Login
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Login
