In DotCom Secrets, you learned what sales funnels are, and how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Master Class Day 1
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Master Class Day 1
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to purchase whatever you have to offer.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the people you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with all the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a few important tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so you can find the one that fits you the best.
When you figure this out, it makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various circumstances in order to direct them to victory.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how advertising can be rough because he is somebody who never had a sales background.
But by using all of the strategies from the prior sections of the book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Master Class Day 1
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really powerful stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets Master Class Day 1
