In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Members Area
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Members Area
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them excited to buy anything you have to offer.
People will not buy from people they do not know. So it is imperative that you establish yourself as somebody who can serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with all the consequences that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances in order to direct them to victory.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to sell something that could actually help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
However, by using each of the strategies from the previous sections of this book (and some fresh ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your product or service as you may run multiple webinars every day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they do not have enough time to create a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an extra marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Members Area
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s really powerful stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert Secrets Members Area
